Discover how to grow your Google Shopping campaign! Back in 2017, Product Listing Ads (PLA) accounted for 53% of all AdWords clicks for customers in the retail industry. Google’s ad revenue increased by 25% in 2017, and PLA ads on Google Shopping played a significant role in this, as the growth of text ads, which…
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If you have competitive prices on some or perhaps all of your products, including unique sought-after items, major brands, or any other offerings, it makes a lot of sense to leverage some (or all) of the various price comparison websites. There are several price comparison sites, including Kelkoo, PriceRunner, Google Shopping, and Compware – also…
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As a Facebook-consultant, I have been working with dynamic product ads many times. The first step in setting up a campaign with the objective of “Product Catalog Sales” is to create a Product Catalog in Business Manager and insert the feed address, from which Facebook should download the products. However, it is often the case…
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