avecdo Category Sets Are the Same as Google Shopping When you need to map your categories into avecdo – you actually have to map your e-commerce categories directly against Google’s category set – which you can read more about here https://support.google.com/merchants/answer/6324436?hl=en. You can also read about our category directories mapping here.. There are a total…
Are you still uncertain about what avecdo is and what it can do for you? Whether you’re just starting out on one or more channels, here’s an overview of where, as a shop owner, you might consider advertising your products. avecdo simplifies the connection between your online store and the sales channels you want to…
Everyone is on Facebook – that’s how it feels, at least. In Denmark, there’s some truth to it, as the majority of adult Danes have a profile on the social network, opening up access to an audience that’s hard to find elsewhere. Having so many people gathered on one platform naturally makes it an ideal…
Discover how to grow your Google Shopping campaign! Back in 2017, Product Listing Ads (PLA) accounted for 53% of all AdWords clicks for customers in the retail industry. Google’s ad revenue increased by 25% in 2017, and PLA ads on Google Shopping played a significant role in this, as the growth of text ads, which…
Marketplaces Have Always Been a Gathering Place Throughout most of human history, marketplaces have been the gathering place for all traders who had goods to bring to market. It has been a space where one could easily (for the right price) sell their goods to other traders. It’s a meeting point for like-minded individuals, people…
If you have competitive prices on some or perhaps all of your products, including unique sought-after items, major brands, or any other offerings, it makes a lot of sense to leverage some (or all) of the various price comparison websites. There are several price comparison sites, including Kelkoo, PriceRunner, Google Shopping, and Compware – also…
One of the significant threats to Danish online stores is the global expansion of Amazon. Recent rumors suggest that it won’t be long before Scandinavia is on their radar. Amazon’s latest financial report revealed a staggering revenue of $136 billion. This amount surpasses the entire Danish national debt and is equivalent to the combined revenue…
If you run an online store, you have probably heard the following expressions: “Product feed management”, “Product feed optimization” or “Product feed Customization”. There is a reason for that. The quality and structure of your online store’s product feed determines whether your products appear in the best way possible. This concerns the right information, when…
As a Facebook-consultant, I have been working with dynamic product ads many times. The first step in setting up a campaign with the objective of “Product Catalog Sales” is to create a Product Catalog in Business Manager and insert the feed address, from which Facebook should download the products. However, it is often the case…
