Everyone is on Facebook – that’s how it feels, at least. In Denmark, there’s some truth to it, as the majority of adult Danes have a profile on the social network, opening up access to an audience that’s hard to find elsewhere. Having so many people gathered on one platform naturally makes it an ideal…
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Discover how to grow your Google Shopping campaign in 2018! In 2017, Product Listing Ads (PLA) accounted for 53% of all AdWords clicks for customers in the retail industry. [Source 1] Google’s ad revenue increased by 25% in 2017, and PLA ads on Google Shopping played a significant role in this, as the growth of…
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Marketplaces Have Always Been a Gathering Place Throughout most of human history, marketplaces have been the gathering place for all traders who had goods to bring to market. It has been a space where one could easily (for the right price) sell their goods to other traders. It’s a meeting point for like-minded individuals, people…
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If you have competitive prices on some or perhaps all of your products, including unique sought-after items, major brands, or any other offerings, it makes a lot of sense to leverage some (or all) of the various price comparison websites. There are several price comparison sites, including Kelkoo, PriceRunner, Google Shopping, and Compware – also…
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One of the significant threats to Danish online stores is the global expansion of Amazon. Recent rumors suggest that it won’t be long before Scandinavia is on their radar. Amazon’s latest financial report revealed a staggering revenue of $136 billion. This amount surpasses the entire Danish national debt and is equivalent to the combined revenue…
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